Brand identity and multiple media applications for NedSource. A startup specialized in designing and developing custom software applications.
Inspired by the letters N and S, this logo represents an abstract representation of connectivity, both between people and computer systems. The bold sans-serif font complements with strong contrast.
In addition to its young and fresh appearance, orange has a strong connection to the Dutch nationality, as NedSource means "Dutch source". The sans-serif font gives the brand an informal and approachable character.
Chosen for a one-pager, this design provides a clear structure that focuses on the content. The illustrations are in line with the concept of a young, fresh and approachable company.